As a replacement contractor you understand the value of driving a branded vehicle, posting branded signs at a job site and providing employees with clothing that is branded with your business name. Contractors across the country utilize these marketing tactics but very few are taking the next steps to get their home remodeling business branded online.
You probably decided on a name for your home remodeling business a long time ago but now it’s time to decide exactly how you want the name to appear and use it consistently in all marketing efforts. Decide exactly how you will write your name and address including the use of ampersands and abbreviations such as suite and inc. Once you’ve decided on a name and address format stick with it and don’t use any other variations.
This is called a NAP (Name,Address,Phone) and using your NAP consistently across the internet and in various business listings will help with brand awareness and benefit your remodeling marketing strategies.
How To Find Customers
The best answer for how to find customers is to make sure that you and your services are easy for THEM to find!
Once you have decided on your NAP it’s time to start implementing it. Use your NAP on your social media profiles and make sure you clearly list your website url with all mentions. There are a lot of business directories for replacement contractors and it is important to build relationships to ensure that you are listed in these directories. Register with the Better Business Bureau and make sure that you have listed your business with Google, Yahoo, and Bing so that your name and address are registered there. This also gives past customers the opportunity to find you and leave a review of their experience. These online listings build the reputation of your home remodeling company and show potential customers that you do good work and your clients are satisfied. Reading a few reviews on Google or Yelp can easily solidify a customer’s decision to hire your replacement contractor services.
Times have changed and even if people go to the yellow pages first or ask friends for referrals they will ultimately hit the internet for information about a home remodeling business before they contact you. Make sure that your remodeling marketing strategies include thorough and complete business listings everywhere possible. The easier it is to find you online the easier it will be for potential customers to contact you.
Reputation Matters
There are too many shady contractors in the world that do poor quality work or simply run off with deposit money. These people have made customers leery about hiring a replacement contractor they do not know. If you meet their search inquiry with a professional and informative website, easy and simple method for requesting a quote and a list of countless review from past customers you will put the minds of your customers at ease.
If the remodeling marketing strategies you have implemented aren’t helping with how to find customers then it’s time to change the way you do things and start building a strong brand reputation online.